K
WELCOME TO THE COURSE
Koushal
kow · shul
Finance/Product/Ops strategist. Helps build things that make sense. Plays too much golf. Cooks slightly-above-average food. Definitely hits forehands harder than necessary.
STEP UP TO THE TEE
PRODUCT STRATEGY · FRAMER · DESIGN SYSTEMS · GOLF · TENNIS · COOKING · SAN FRANCISCO · BUILDING THINGS · PRODUCT STRATEGY · FRAMER · DESIGN SYSTEMS · GOLF · TENNIS · COOKING · SAN FRANCISCO · BUILDING THINGS ·
01
About
The Introduction
PAR
4
YDS
385
01
Not your typical fairway player.
I work at the intersection of what people need and what's actually possible to build. Currently at Framer, where the goal is to make the web feel alive again.
CURRENTLY
Framer
Product / Strategy
HANDICAP
Not good
Golf, obviously
BASED IN
New York
New York
APPROACH
Simple
Make good things
02
Work
What I Actually Do
PAR
4
YDS
412
02
What I actually
do all day.
I spend my time at the edges — between design and engineering, between user needs and business realities. Finding the shots that actually land.
02.1
Product strategy
Connect the dots between finance and product
02.2
0 -> 1 Building
Build internal processes that make sense
02.3
Strategic finance
Align the long term company vision and financial narrative
03
Tennis
The Power Game
PAR
3
YDS
165
03
Tennis
Hit it
hard.
FOREHAND-DOMINANT · COMPETITIVE · COULD BE WORSE
Tennis scratches the strategy itch in real time — every point is a puzzle you have to solve in under three seconds. No timeouts. No product reviews. Just the ball.
04
Golf
The Meta Moment
PAR
4
YDS
378
04
You’re literally
on a golf course.
ENTHUSIAST · WORKS IN PROGRESS · LOVES THE COURSE
Yes, the website is a golf course. Yes, it was my idea. The meta isn't lost on me.
Golf is the only sport where you can play terribly for four hours and still have had a great time.
Golf
05
Cook
Kitchen Therapy
PAR
3
YDS
142
05
Cook
SELF-TAUGHT · PASTA ENTHUSIAST · SAUCE MAKER
Cooking is the one hobby where the process matters as much as the result. No deadlines, no stakeholders — just you, ingredients, and time.
19
The Clubhouse
Post-Round Drinks
PAR
∞
DRINKS
TBD
© 2026 Koushal
Built on a golf course